“What we’ve really seen is the overall virality of the app,” Nelson said. “There’s a lot of room for experimentation and expression on this platform.”
To put those numbers in context, short-video-app competitor Snapchat reportedly has 188 million daily users, while Facebook-owned Instagram surpassed one billion monthly users last June, at which time it had 400 million active users overall.including French, Punjabi, Spanish, Indonesian, Turkish, German and English.Developer ByteDance launched the app in China in 2016, under the name Douyin -- which literally means “vibrating sound” in Mandarin.
“[TikTok’s] incorporation of music is having an impact on where other social media apps, like your Instagrams, Snapchats and Facebooks are looking to go,” Nelson said. “It’s incredibly reliant on licensed music.”