Rihanna is launching her new luxury fashion brand Fenty with a pop-up in Paris — take a peek inside

The store opens its doors to the public on Friday. ItThis is the first time that LVMH has founded a major fashion brand from scratch and the first time that a woman of color has headed up one of its brands.Rihanna is breaking ground at LVMH with her new Fenty fashion brand.

The new brand, which Rihanna launched on Wednesday, is the first major fashion brand that LVMH has founded from scratch and the first of its brand to be headed up by a woman of color. Fenty's new Parisian pop-up is located in the heart of the trendy Marais district and officially opens to the public on Friday. It launches online on May 29.Rihanna unveiled the chic new Parisian boutique to a handful of fashion editors and celebrities.These fashion insiders swooned over her new collection, which features a mix of tailored blazers and oversized Japanese denim jackets.

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Making history: Rihanna launches brand Fenty in Paris storePARIS (AP) — Rihanna, the first black woman in history to head up a major Parisian luxury house, is unveiling her first fashion designs for Fenty at a pop-up store in Paris. The collection,... ThomasAdamson_K Who gives a rusty fuck? ThomasAdamson_K HUGE 👏🏾👏🏾👏🏾 ThomasAdamson_K Fenty sounds like a rip off of Fendi. rihanna Fendi
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Making history: Rihanna launches brand Fenty in Paris storePARIS (AP) — Rihanna, the first black woman in history to head up a major Parisian luxury house, is unveiling her first fashion designs for Fenty at a pop-up store in Paris. The collection,... ThomasAdamson_K Who gives a rusty fuck? ThomasAdamson_K HUGE 👏🏾👏🏾👏🏾 ThomasAdamson_K Fenty sounds like a rip off of Fendi. rihanna Fendi
Source: AP - 🏆 728. / 51 Read more »