Music channels have changed Trying to copy Britney Spears’ latest dance moves, or marvelling at how Evanescence’s lead singer Amy Lee was able to look so elegant while trying not to fall from a building in Bring Me To Life, was once an important part of TV viewership. Music channels provided casual fans, and die-hard groupies, with the chance to watch back-to-back videos on linear TV at any time of the day.
Of course, music channels aren’t the only ones to suffer from the mass exodus from linear TV, with everything from the general election coverage to reality shows feeling the shift, but the genre can feel particularly outdated with the existence of YouTube, but the platform can’t recreate the magic of the past. MTV’s content is no longer always music ‘Music videos used to be such an event.
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Source: TheSun - 🏆 64. / 61 Read more »