n a perfect world, nobody would ever hear a Griff song. “I hate the idea of playing music to people,” says the 23-year-old, curled up in pink patterned socks on a banquette in a west London members club, diamante-festooned crocs abandoned under the table. “I’ve never been in love with the idea of writing songs for other people to hear.”
It was worth it in the end, of course, not least because Swift paused her own set to pay tribute to Griff’s brilliance. “This girl, she is so creative on every single level,” said the superstar, like a teacher rhapsodising about her best student to the rest of the class. It was surreal, but no surprise.
Just as Griff’s aversion to performing live somehow resulted in her playing the biggest tour in musical history, her entirely private approach to songwriting ended up landing her a record deal during her A-levels. If this dichotomy is starting to sound slightly disingenuous, the fact that Griff – who in person is both soft-spoken and soothingly self-assured – kept schtum about this development at least proves she’s no attention seeker.
She certainly seems to have been given carte blanche to do what she likes: she writes and produces her own material, and even sews her own incredibly beautiful stage clothes . The downside is that this self-reliance can extend to every aspect of a young pop star’s career. “The responsibility falls more on the artist than ever before,” she says. That includes promotion.
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