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TV stars get to experience their own funeral in wild new Channel 4 series

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Channel 4 sales have teamed up with Co-op Funeralcare for a new social-first branded entertainment programme titled Celebrity Send Off, which sees famous faces take part in a wild experiment

The show, dubbed Celebrity Send Off, is a three-part mini-series where celebs are tasked with organising a mock funeral for their famous partner.

The first episode premiered on YouTube and other social platforms on 10 July, showcasing Bez planning the funeral for his best mate Shaun. Shaun Ryder has opened up about the bizarre yet touching experience of attending his own mock funeral, organised by his bandmate Bez on the show Celebrity Send-Off. He admitted it was surreal to see what his friend had planned, considering he'd always imagined a burial for himself rather than a cremation.

Celebrity Send-Off is making waves with its unique take on branded entertainment, following partnerships with Philips Shave Club, Skipton Building Society's Make Your Move, and Dairylea's Tiny Day Trippers earlier this year.

 

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