It’s no coincidence that bestselling foundations for women over 40 are being developed as creams and balms. As you age, skin can become more dehydrated, and these formulas tend to deliver more moisture. Take celebrity make-up artist Monika Blunder’s cult all-in-one foundation and concealer, Blunder Cover. “As an emollient, it’s ideal for skin that is no longer as plump as a 20-year-old’s – it will give you more hydration, smooth fine lines and offer a more dewy finish,” she explains.
It took me years to develop What The Foundation because I needed to be 100 per cent sure that the formula would not dry down. In fact, it does the opposite, by hydrating skin to reduce the appearance of lines.” Brown also recommends her Miracle Balm, which is “incredibly moisturising and leaves a glow that makes skin look vibrant”.