Asiwele links urban creatives with SA’s rural crafting communities

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The initiative by Art Aid titled Asiwele aims to foster collaboration between urban creative industries and rural crafting communities.

is expressed in a variety of things, from government service delivery to how people in the city seem to look down on those living in rural areas, easily throwing the popular ‘living in the bundus’ remark when referring to those outside the country’s cities.world, one sees this. An artist that resides and works in Phiva, in the Nkomazi Local Municipality in Mpumalanga, would have to leave their home and travel to Johannesburg or Cape Town to get recognition for their work.

Through these collaborations facilitated by Asiwele, innovative, sustainable, and marketable products will emerge, poised to launch into local, national, and international markets. This project will culminate in a spectacular exhibition hosted at the Women’s Jail, Constitution Hill, Johannesburg, on July 11 and runs until the 21 July

The exhibition at the Women’s Jail, Constitution Hill, promises to showcase the fusion of traditional craftsmanship with contemporary design elements. Attendees will experience first-hand the unparalleled artistry and ingenuity resulting from these collaborative efforts.is a celebration of South Africa’s diverse cultural tapestry and a testament to the transformative potential of collaboration and creativity.

 

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