here is nothing inherently wrong with Tom Kerridge Cooks Britain , it is just that there is not particularly anything to it, either. Over half an hour, there are more mentions of the supermarket chain sponsoring the show than there are recipes for the ingredients it highlights . Kerridge has been fronting ads for this chain, which pushes a “meet the farmers” campaign, for a while now.
This is understandable, as it is clearly a form of #sponcon. This is not just a food documentary, this is an M&S food documentary etc. But the absence of substance is certainly noticeable. Tom Kerridge Cooks Britain promises to ask the question, “What does it take to put food on your plate?”, which is enormously important, now more than ever. Yet food security has been a curiously underplayed concern in this election cycle.
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Source: FinancialReview - 🏆 2. / 90 Read more »