Daniella López White, of Hawaii, uses a mirror while applying makeup, Tuesday, May 14, 2024, at her apartment in Boston. López White, who graduated from Emerson College in Boston this month and is on a tight budget, said TikTok influencers have helped her with tips on how to find affordable clothes at places like H&M and thrift shops. She buys makeup brands at CVS based on influencer advice.
TikTok also changed the standard for what was considered desirable in social media content. Because the platform was designed to be easy to use, many videos lacked filters, lighting setups or production-level audio. “These minimally planned and produced” recordings madeseem more authentic and allowed them to develop more intimate relationships with their followers than earlier breeds of influencers, Bjorseth said.
Looks based on the reimagined aesthetics of mob wives and Gilded Age author Edith Wharton also had short-lived moments. While the rotating cast of “cores” may not drive their adherents to buy entire wardrobes, they’re “influencing spending in small ways, and that adds up,” Lewis said. After trying the “dark academia” trend, a blend of vintage fashion, tweed blazers and turtleneck sweaters, and “cottagecore,” she has moved onto the “office siren” look, which combines corporate clothing with form-fitting pieces like pencil skirts and cinched blazers.With easy-to-follow cooking videos and clever hacks, TikTok became a go-to spot for home cooks during the COVID-19 pandemic.
But the eagerness to try trendy foods had its downside. A 14-year-old in Massachusetts died after trying an extremely spicy tortilla chip popularized in so-called One Chip Challenge videos on TikTok and other social media sites.of the boy, who had a congenital heart defect, found that eating a large quantity of chile pepper extract caused his death. Paqui, the maker of the chip, pulled it off the market.