For Nicole Ramirez, 22, going to the movies is a family tradition. Growing up in Miami, she remembers going to $2 daytime movies with her cousin and sister every Tuesday during the summer. On the weekends, she and her friends would flock to one of the outdoor malls for a night at the movie theater. Ramirez has seen multiple summer movie releases this year with friends and family. This includes her Colombian parents, despite the fact they don't speak English very well, she said.
“The industry could generate an additional $12 billion to $18 billion a year in annual revenue — about 7% to 10% of today’s $179 billion — if Latino representation in Hollywood improved.” Ramirez herself noted that she often selects her movie tickets at the box office based on whether she could see herself and her friends reflected in that film. “I think as a young person, you’re always seeking that representation somewhere,” she said.
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