Daniella López White, of Hawaii, uses a mirror while applying makeup, Tuesday, May 14, 2024, at her apartment in Boston. López White, who graduated from Emerson College in Boston this month and is on a tight budget, said TikTok influencers have helped her with tips on how to find affordable clothes at places like H&M and thrift shops. She buys makeup brands at CVS based on influencer advice.
Now she’s into experimenting. To attend a recent music festival, for example, Maragos wore white ruffled bloomers, a black top and cowboy boots — a vintage-inspired look known as “cottagecore” in TikTok speak. She’s also tried applying faux freckles — a sun-kissed cosmetics trick that’s experiencing a renaissance — and latte-toned makeup.
“It’s easy to dismiss them as simply micro-trends that aren’t actually meaningful when it comes to consumer spending,” she said. “But often, they actually are more meaningful.” Ben Sokolsky, the general manager of sales and marketing for Dallas-based dairy company Daisy Brand, said cottage cheese is seeing its highest sustained growth in nearly 50 years. The curdled milk product used to be a “secret sensation,” but social media helped expose new customers to the protein-rich, low-carb food, Sokolsky said.
Influencers on TikTok and elsewhere have made freckles an asset with clips showing how to add faux ones with eyebrow pencils or broccoli florets. The “clean girl” aesthetic, a renamed version of the no-makeup makeup look, prompted both luxury and drugstore brands to rush out their own versions of skin tints and lip oils.
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Source: Refinery29 - 🏆 26. / 68 Read more »