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However, despite its rapid growth in monthly active users, Meta has yet to share daily user figures. This could imply that Threads is still experiencing a considerable amount of casual traffic from individuals who haven't yet integrated it into their daily routines.for Threads is evident. He envisions it as Meta's next billion-user app, and the company is actively targeting markets like Japan, where they believe there's potential to capture a larger share of the market from X.
While Threads may not yet be a cultural phenomenon, its consistent growth offers Meta the opportunity to cultivate its relevance. As Instagram head Adam Mosseri stated at its launch, the goal is to achieve cultural significance and amass hundreds of millions of users.