The committee then deliberated privately as invited guests attended a luncheon for the event. As the event progresses the winner, this year millennial Kate Tsang's “AT&T and Tribeca have made it possible to fully support underrepresented filmmakers with Untold Stories through funding, mentorship, and distribution,” said Jane Rosenthal, co-founder and CEO of the Tribeca Film Festival and co-founder and co-chair of the Tribeca Film Institute in a released statement.
Carter says that she saw no one giving the opportunity to diverse filmmakers to develop a fully-finished film, so together with the Festival, they decided to provide not only $1 million dollars but also distribution via AT&T's video-on-demand avenues, Direct TV and Direct TV Now, so that the film can have an audience.
"We have over 140 million customers, and we know that we need to engage with them from a place of respect. So we do a lot of work to expand commitment to equality and do that through media and entertainment.is only one element toward that," explains Carter. This particular effort is about the brand being able to give light to new types of stories not typically seen through the traditional Hollywood lens.
The result is multi-layered. Carter sees such an approach as one that both supports new voices while also driving the AT&T brand in a powerful manner. Indeed many brands realize that the typical 30-second advertisement has not been truly effective for quite some time.
AT&T is a cesspool of frivolous spending, self-validating egos, over-hiring, layoffs, and EXTREME monopolization.