news theme tune in 1999, he set out to find a sound that was unique and instantly recognisable. He played around with drums, pips, clicks and chords until he landed on the tune we know today.
When Atkins approached Lowe with the idea, he says, he thought it “sounds fantastic, but I’m not a drum’n’bass DJ”. These viral moments have helped connect the tune with young people too, Lowe says. “It’s suddenly with a younger audience as well, which is amazing. A younger generation sort of grabbed it and heard it and resonated with it.”
“It’s not just a tune. It has an underlying message, and that’s probably what resonates with people,” Lowe says. And did it work at a festival? “It looked like a lot of fun.”
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