Queen Bey’s latest album is bringing a wave of representation and cultural fusion to western fashion. As Joelle Tomlinson reports, one local influencer is calling it the reclamation of Black country identity.
, has sparked a country era that shatters stereotypes, redefining what Western culture can look, feel and sound like.Maria José, a local fan, rediscovered her connection to the Calgary Stampede after listening to Beyoncé’s 2024 album and seeing the superstar embrace western fashion. She’s already set her iconicStory continues below advertisementtop news stories from Canada and around the world.
Connie Polancec, manager of the local store Cody & Sioux, noted: “I’ve had groups of girls come in here, stand there and start doing Beyoncé and start twirling their hats. Yeah, it’s great fun.”Local stores observe that pop culture icons like Beyoncé can expand a consumer base that has historically excluded certain demographics.“We have all the old-school country artists like Garth Brooks and Willie Nelson, but not everybody can relate to them.
For many, representation in pop culture is helping to boost inclusivity and cultural unity at the Calgary Stampede. “As an immigrant to Calgary, it’s very exciting to feel that you can be a part of the community,” José shared.Taylor Swift, Beyonce tours boost Ticketmaster parent Live Nation’s revenues
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