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Another engagement innovation occupies a different lane altogether. F1’s simulation racing arcade was originally launched in London but has now come to Boston and moreacross the United States . Billed as a racing and social experience, the arcades are hosted in high-end bars. The experience is often compared to TopGolf. To borrow a line from the Snoop Dogg Arizona Bowl publicity, combining “sports, libations, and entertainment” will likely be a winner.
Most of the trends in sports tech offer a parallel opportunity for brands to get their message across. Artificial intelligence and the evolution of smart stadiums are setting the stage for partnerships that will personalize the live sports experience to an unprecedented degree. Meanwhile, the proliferation of content, and the ease with which it is generated, means fans can stay fully immersed with the fortunes of their teams. In effect, tech innovations are removing friction from the fan journey. Or, as the Giants CTO said of fans bypassing ticket queues, “You don’t even have to break stride.
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