How SA’s Earth Age made it to Dior Summer 2025 Men’s Show in Paris

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Earth Age was part of Dior Menswear’s Summer 2025 show in Paris, this after being spotted by Dior's designer and creative director

Models wearing Earth Age hats at Dior Menswear’s Summer 2025 show in Paris. Pictures: ourearthage/Instagram

“Edward reached out and expressed his interest in Earth Age collaborating on the Dior Menswear’s Summer 2025 show in Paris,” said co-founder Ashley Wagner toldEarth Age was founded in 2020 by besties Wagner, Amy Kunz and Elektra Georgiadis. The lockdown restrictions of the pandemic gave them sufficient time to develop the business.

“We were of course shocked and exhilarated when Edward first reached out, but there was also something quite believable about it because we know how special the style and quality of our products are and believed they could reckon with Dior. We were surprised, while also standing in the knowing that we were worthy and capable of this,” averred Kunz.

The name of the brand is quite hippy-esque and the three business owners said there are multiple meanings behind it. “This is necessary as commercial hemp remains illegal to cultivate in South Africa, despite our ideal climate. Strong and rigorous advocacy towards slow-moving reform in the legislation of industrial, medicinal and recreational

 

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