The two had a five-week run in the space last summer and have returned for eight weeks this year with a new concept that will get an extra kick from Porsche and be open Thursdays through Sundays.
The space will host events with brands like Etro, Missoni and Savette, energy readings with a healer, cocktails and appointments with Mytheresa personal shoppers. “We do sell, but we don’t have a tremendous catalog within the store,” she said. “So what happens is people come in, they’ll see something, they’ll connect with a personal shopper. And then many times there would be a sale, not from the floor per se, but someone would shop and get the size and color they wanted through the personal shopper.”“This is about customer acquisition as well as engagement,” she said.
There are only so many people who can be that kind of high roller, so Mytheresa wants to be where they are.
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