From Cartier to Piaget, Hublot to Tudor, it’s been a busy year for the celebrity brand ambassadors of watch and jewellery maisons.It’s stiff competition securing brand ambassadors these days, considering idol groups can be snapped up and locked in after releasing just their debut single. But there’s so much at stake: recognition, an association with public figures who are currently in the news , and access to their legions of adoring fans.
, equestrian, open-water diver and actor Yosh Yu was selected as one of Hublot’s latest brand ambassadors for “fearlessly embrac challenges, strid forward with courage and continuously push boundaries with the spirit of fusion to fully embody the brand philosophy of Hublot: Be First, Unique and Different.”2024 must be Yosh Yu’s year.
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