K-pop group Seventeen is rivalling with Taylor Swift and making history in the UK. Here's why they're so popular

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K-Pop News

Glastonbury,Music,Seventeen

A confusingly named Korean pop band you might never even have heard of had the biggest-selling album in the world last year and is about to play at Glastonbury.

K-pop group Seventeen is rivalling with Taylor Swift and making history in the UK. Here's why they're so popularWhile most would assume it's Taylor Swift, by at least one metric it's actually a confusingly named Korean pop band you might never even have heard of.

"K-pop describes this way of creating music and artists with talent spotting, then training and the packaging of the group, and the marketing," Dr Keith said.Seventeen were first brought together in 2012 by Korean talent agency and record label Pledis Entertainment for a live-streaming show, Seventeen TV.

While the group initially had 17 members, in line with the name, over the course of the television show, members came and went and by the time they launched they only had 13.So with their name already being cemented with the fanbase, they developed a new rationale — with 13 members, and three sub-units coming together as one, they made Seventeen.Unlike most manufactured K-pop outfits, the members of Seventeen write and produce much of their own music.

"I grew up listening to Fall Out Boy, and then things like EDM and didn't think that I liked K-pop," she said.

 

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