Cottagecore and fairyland-inspired crockery ranges are currently all the rage. Food influencers are loving them and so are we — however they do tend to be on the pricier side. But shoppers are going wild over The Reject Shop’s new Secret Garden kitchenware range, which is a “dupe” of your favourite designer homewares for a fraction of the price.
Although Bordallo Pinheiro’s cabbage homewares collection is made from higher quality materials, shoppers love The Reject Shop’s range due to its affordability. The Reject Shop’s chief operating officer Amy Eshuys tells 7Life: “We strive to maintain a balance between affordability, quality and style, which is achieved through several key strategies including direct sourcing and quality control.
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