The Rhode Island-based pop/R&B artist doesn’t play instruments or use music-production software. Instead, she created her track with Overtune, a music-making app that allows users to combine beats and samples from a wide range of instruments and other sounds, write and record vocals, and otherwise use a simple smartphone interface to make music meant to soundtrack content on platforms like TikTok, Instagram and YouTube. Overtune was developed in Iceland and launched in 2020.
“I’ve worked with probably every distributor under the sun, but never before with SoundOn,” says King. “I’m excited for it, because TikTok has changed the music industry.” Overtune recently added an AI function with which users can apply vocals filters that mimic the voices of artists fromand fictional characters like Marge Simpson.
Overtune sounds aren’t copyrighted, so users can earn royalties from the music made on the app when it’s uploaded to TikTok and DSPs like Spotify and Apple Music. But Guðjónsson says Overtune users “gravitate toward TikTok” especially, making SoundOn “a natural addition to our offerings.”
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