From Dave Grohl to Charli XCX: Five ways to maximise a pop feud in 2024

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In today’s saturated pop landscape, feuds are a proven way to boost yourself to viral stardom. Here’s how it’s done.

in 1933 , feuds have commanded attention in pop music. Artists are sensitive people and clashes are bound to happen, for what is music if not an expression of personal philosophy?

But in today’s saturated musical landscape, where attention is the most coveted commodity, the pop feud is a proven way to boost yourself to viral stardom. In 2024, this is how you make it count.a stadium of Foo Fighters fans that he grunts live unlike a certain pop star on her Eras Tour, he was upholding a long tradition of cheap shots. Kurt did it to Axl, Mariah did it to JLo, even Jimi Hendrix did it to the Beach Boys when he labelled them a “psychedelic barbershop quartet”.

It might’ve looked spontaneous, but Grohl’s playful banter was cunning – considering every other hand at the concert was holding a phone, he would’ve known his tossed off slur would get noticed beyond Foo friends. And yet, ina cheap call-out will only capture the news cycle for a brief moment. Time to up the stakes.If you have a dedicated army of parasocial fanatics, you might as well utilise them. After Megan Thee Stallion droppedanyone who dared criticise it online.

 

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