The Big Picture Dana White, the charismatic and often outspoken President of the UFC, has been instrumental in transforming mixed martial arts into a mainstream sport. With over two decades at the helm, White has overseen the UFC's rise from a niche promotion to a global powerhouse. Recently, he sat down with Collider to talk about Fight Inc: Inside the UFC, a docuseries on Roku that offers a behind-the-scenes look at the inner workings of the UFC.
I thought the series did a great job of showing in that first episode how UFC has grown exponentially in popularity over the last decade in particular. Do you think there was one defining moment that flipped the switch for that, or do you think it's been building gradually and just spilled over into the mainstream as a result of that?
The UFC: Where to Begin? For new fans who might watch this and take a new interest in UFC, are there any fights, in particular, you'd direct them to watch? What's the best card or pay-per-view you think UFC has ever put on? Well, funny you say that, I wasn't gonna mention what was going on today, but as much of a nightmare as it can be when shit goes wrong, is it just as exciting for you, as well, to think, “Fuck it, I can actually find a solution to it. This is exciting. I can do something different now?”
He did a great job in nailing a lot of that. What I love about about Stallone's movies is they're always very inspirational and uplifting. When you watch a Rocky movie, man, you literally wanna jump out of the chair and go work out as soon as the movie is over. I like movies like that, that try to make you better yourself. Kingdom, , was excellent. It was very well done. It was about MMA. If I had to pick one MMA thing that's been done, I would say Kingdom.