chart for the week dated June 8: the 21-year-old Florida native reached the chart’s pinnacle without the help of a record label with his self-released album.chart and has earned more than 45.7 million on-demand official U.S. streams, according to Luminate. Queen also has three additional songs on the Hot Christian Songs chart.
“He would tease songs before they would release, sometimes up to four or five weeks before and kind of test the songs to see which ones would get traction,” Reed tellsWhen Queen released “The Prodigal” this year, he instinctively knew the power of continuing to place the song in front of audiences on social media, further building listeners’ familiarity and engagement with the song.
Recent Luminate data also highlights the word-of-mouth growth in Gen Z , with Gen Z audiences being 20% more likely to cite friends and family as a music discovery source than the average consumer of Christian/Gospel music. Queen says he initially wrote songs that he hoped would appeal to labels and radio before he realized the need to shift toward music that simply felt personal. “I think so many people write music because they think getting a record deal is what you need to do to make it,” Queen says. “I was doing that for a while, but I realized it wasn’t working — so I just started making music I genuinely believed in.
A team of independent radio promoters signed on to work Queen’s music to radio, including Grant Hubbard, formerly a vp at Capitol Christian Music Group for many years, as well as Jen Mouttet, Rick Steimling and Hyphen Media Group’s Tamara Moore. But even prior to bringing the team on board, Queen says CCM radio giant K-LOVE already had reached out to him directly, saying that they would be adding his song into rotation—a tide change that led him to reconsider his stance on signing with a label.
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