Throughout its more than 80 years in business, McDonald's has only ever offered a plant-based burger in the United States for a brief period between 2021 and 2022. Years after pulling it from menus across the country, the fast-food giant has finally revealed why the offering failed to take hold in its American restaurants.and made from meat-free ingredients such as peas, rice, and potatoes.
Stores in more rural parts of Texas only sold a few sandwiches per day, while sales in San Francisco fell at the low end of their projection of 125-300 sandwiches per week, Saleh said. This has led McDonald's to conclude that Americans aren't all that interested in the McPlant or"other plant-based proteins," Erlinger said. So, McDonald's fans who've been hoping for a plant-based burger option in the United States will be out of luck for the forseeable future.
In good news for McDonald's customers across the pond, the burger has performed better in Europe and is currently available at all McDonald's stores in the United Kingdom and Ireland,Zoe Strozewski is a News Writer for Eat This, Not That! A Chicago native who now lives in New Jersey, she graduated from Kean University in 2020 with a bachelor’s degree in journalism.
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