You may not be familiar with Richy Jackson but you definitely know his dance moves. The choreographer and visual director has worked with all your favorite main pop girls—Lady Gaga, Nicki Minaj, and Katy Perry to name a few—making him the mastermind behind some of the most influential music videos of the past two decades.
It's also jaw-dropping. I love to see how it affects people and how people react to it. I like to see people always sending me clips of it or seeing how crazy the clips have gotten. I kind of chuckle in the inside because I don't go into it choreographing with that in mind. Especially with JoJo, I went into it saying, I've got to create the “Karma ”dance for her. I love creating signature dances for songs. I just love that.