Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Warner Bros. has made a major decision around several shows that were initially supposed to air on its Max streaming service, and in doing so has revealed an uncomfortable truth about the platform's much-publicized rebrand from HBO. Per an announcement by HBO and Max content CEO Casey Bloys, the decision impacts both Warner Bros. much-vaunted Harry Potter series and the It prequel Welcome To Derry.
Several Shows Will Now Be On HBO They Will Not Be Associated With Max Despite the emphasis on rebranding HBO content, the decision has now been made to release flagship 2025 shows under the HBO banner, rather than associating them with Max. The change affects Harry Potter and Welcome To Derry, but also future shows that would come under the DC umbrella, marking a radical about-face for the service.
"For a show that feels big and cinematic, they already are going to make the assumption that it feels like an HBO show. This is just leaning into that." Sidelining HBO with the initial HBO Max rebrand...undid decades of careful image cultivation at a stroke – replacing it with something to which audiences had no connection and no loyalty.
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