Previous life as an NYC theater artist, critic, and company co-founderCrabs have evolved from disparate crustaceans so much that scientists named it carcinisation: the evolutionary tendency towards the apparently Platonic ideal form of Crabness.On graduating college in 2007, Will immediately moved to New York to become a theater director, and spent his 20s doing so—as well as sound design, dramaturgy, and co-founding the company AntiMatter Collective in 2011.
He worked at Digital Trends as a staff writer for many years, covering the gaming industry, as well as PC hardware. He’s also lent his skills to many publications as freelance critic, including Lifewire and Gamespot. In addition to media, Will has also worked as a marketing creative at ViacomCBS, conceiving and scripting branded content on GameSpot for clients such as Facebook/Oculus, CD Projekt Red, and Riot Games. His written sponsored articles have appeared on Polygon and The Verge.
Starting in 2021, Will began covering tech with the reviews team at Popular Science, contributing to its gaming and computing hardware coverage.Will graduated from the University of Chicago in 2007 with a BA in Comparative Literature, focusing on classics, theater, and media theory .