The actress reunited with "O.C." creators Josh Schwartz and Stephanie Savage for the spots, which feature callbacks to the beloved show.Jessica is a staff writer at Entertainment Weekly, where she covers TV, movies, and pop culture. Her work has appeared in Bustle, NYLON, Cosmopolitan, InStyle, and more. She lives in California with her dog.
Directed by Anna Mastro, each spot opens with “California” by Phantom Planet, the show’s famed theme song. In “The V.O.C.” spot, Bilson greets a pal with a play on a familiar catchphrase: “Welcome to the V.O.C., bitch!” It stands for valencia orange cocktails, she explains.as Marissa Cooper, whose pain over her parents' divorce leads to her tossing some patio furniture into the pool in a fit of rage.
Finally, “The Spicy Delivery” nods to Ryan and Marissa’s infamous first meeting and even features a McKenzie lookalike. The iconic “who are you?” “whoever you want me to be" exchange is included, only this time Bilson offers a signature Summer Roberts response: "Ew."which ran for four seasons between 2003 and 2007, followed troubled teenager Ryan as he’s taken in by the Cohen family in the wealthy Orange County enclave of Newport Beach.
Bilson’s tequila ads come just in time for the show’s 21st anniversary this August. “We’re very grateful to 21Seeds for extending the opportunity to revisit our first project together to celebrate its 21st birthday,” Schwartz said in a statement. “We’re constantly asked about a reunion or where our characters would be now, and this felt like a fun way to hang out with Summer Roberts again.”
21Seeds business director Adrienne Cuschieri called Summer Roberts the “total embodiment of a true 21Seeds fan” in her own statement. “She’s never too serious, brings everyone together, and is always down for a good time,” added Cuschieri.
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