And what a show it was! With a hot pink catwalk amid a sea of lavender, the unique setting was anmoment waiting to happen. It’s the third time that the designer has shown in the South of France, but this was a special location because Jacquemus grew up just an hour away in Mallemort."My mission is to be the name of a generation, which is not just thinking about the future of the planet, but also about aiming for happiness that’s not defined by having a lot of money.
The collection, which included mens and womenswear for the first time, is called “Le Coup De Soleil,” which is the French word for “sunburn,” and the summer sun certainly showed up for his fashion show. He revealed tothat he was drawn to the “pop” appeal of the lavender fields and that his mood board for his collection reminded him of a tequila sunrise cocktail.
As well as the stunning pieces, there were novelty accessories like his neck-worn wallets and tiny purses, bright bucket hats, as well as woven corn accessories hanging off belts and a few collaborative pieces with Swarovski, who partnered with Jacquemus to put on the show. The 29-years-old fashion designer has plenty of celebrity fans. From Rihanna to the Princess of Monaco, Dua Lipa to Kim Kardashian-West and Emily Ratajowski. In fact, Beyoncé buys from his online store, just like any other woman. He revealed tothat it “is the biggest compliment … Not just because they are a star, but because they have everything, and they chose to wear Jacquemus.”
Although his fashion shows are created for an Instagram smash, he's not a slave to the Influencer set, and he doesn’t pay anyone to wear his designs, which is pretty refreshing.This Net-A-Porter & Moda Operandi alum's new luxury boutique has pieces you will absolutely love5 H! Fashion Editors share their pre-loved picks of the seasonHow to organise your makeup for a 2024 resetIn honour of the music maven's 30th Birthday, we take a look at some of his most iconic looks...
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