is partnering with hip-hop star Megan Thee Stallion to boost sales for its 10th annual Prime Day discount event.
The online retailer’s two-day discount bonanza is set to take place on July 16-17 this year. It will come after a four-day sales event hosted by Walmart, which said Monday it plans to offer its “largest deals” ever between July 8 and July 11. The company doesn’t disclose how much revenue it pulls in from such events. But it has been hosting more of them in recent years to attract consumers dealing with rising credit costs and high – but easing – inflation.