We’re living through an era of peak designer/brand collaborations, and yet the level of excitement around the new Baggu collection with the New York label Collina Strada has reached a fever pitch—which has caught Collina Strada’s own Hillary Taymour off-guard. “I went to the grocery store in my neighborhood—it’s a grocery store that’s been there for 35 years—and the woman working the check-out was like ‘How do you have the Collina Strada Baggu collab?’” Taymour recalled, incredulously.
The prints appear on everything from the classic Baggu shopping bags and zipper pouches, to more unexpected summer-ready styles like a pop-up tent, roll-up picnic blanket, and even towels. But the crown jewel of the collaboration is undoubtedly the most Collina Strada of them all—a bag shaped like a horse. Surprisingly, the idea originated with the Baggu team. “They pitched it to me,” Taymour explained.