since 2018, said earlier this week that trust is part of the equation in bringing the concept to the North Dallas mall.But the idea of bringing together more experiences, residences, dwellings and other commercial product types alongside one another is also a common thread.
Many conversion efforts simply seek to add a mix of uses — and therefore users — to sustain foot traffic and provide reasons to stay at a destination.Netflix’s vision could not be more different than racks of clothing, the only shoe horns you’ll see for months, and cosmetics counters. Guests could shift from waltzing on a Bridgerton replica set before moving on to a Squid Game-inspired competition.
“All of that drives traffic to the center, which allows you to elevate food and beverage concepts and entertainment. To bring all of that together is really pretty compelling,” Kessinger said.Kessinger said the key to potential conversions is cooperative retailers that see the value and benefits that come from adding other uses, in particular multifamily, because it brings shoppers directly to their front door. The same goes for owners of retail assets, as well.
Netflix House is expected to open at Galleria Dallas in 2025. The other planned location is slated in King of Prussia, Pa., outside of Philadelphia.