Kantar said the slowing inflation rate offers shoppers something of a lifeline in terms of lower prices, but consumers remain on the hunt for value in the market with over 25% of value sales on promotion.
But volumes per trip fell by 1.2% compared to the same time last year and marked a reverse from last month's modest rise of 0.2%. Kantar's latest Brand Footprint report shows that four out of the top five most chosen brands in Ireland are Irish brands, with the average Irish household buying a portfolio of 77 fast moving consumer goods brands in a year - well above the global average of 66.Today's figures also show that online sales were up 16.3% year-on-year with shoppers spending an additional €26.6m online.Dunnes holds a 23.4% market share with growth of 6.2% year-on-year.
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