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What is the 'shadow self' and why is everyone talking about their hidden desires?

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How a concept created and coined by Carl Jung became the latest pop psych buzzword for self-discovery on social media.

Earlier this year, a spiritual coach and reiki healer who goes by the name Zen Oasis posted a video to TikTok explaining the idea of “the shadow self” to her 167,000 followers.

He felt that doing shadow work was really the first part of the work of analysis and the work of what he called individuation because it's the entry point into the depths. In Jungian theory we all have a shadow and it’s made up of two components. There’s a personal shadow and then there's the collective shadow. To keep things simple I'll talk mostly about the personal shadow.

 

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