Peter Morrison/The Associated PressGame of Thronesis not only a huge international show but also a massive business, with all sides hoping to pad the bank during the show’s eighth and final season.
Fans stop for a picture on their way to Audley's Castle in Northern Ireland, which was a filming location in the show's first season.“Some really positive examples like Northern Ireland, for example, where it’s not somewhere that’s always been on every tourist’s radar and it’s now become one of the major pillars of tourism in that local economy,” he said. “But it’s one of those factors that’s then driving tourism to other attractions as well, like at Belfast Titanic or Giant’s Causeway.
“The one thing that always stands out in my mind from the first season was all the textures, all the way the leathers are finished, the artisan fabrics, and it’s a lot of what we do,” said Varvatos. “But I also didn’t want to make where someone felt like they were wearing a costume around town. … So what you wanted to do is take that inspiration with a lot of the great details from the wardrobe from the show and put that into product that people actually could wear.
“HBO wants to get as high a licensing fee as possible. It will not want the companies that license ‘Game of Thrones’ to know what deals HBO is striking so that those companies seek to obtain a lower fee,” wrote Dr. Larry Chiagouris, professor of marketing at Pace University, in an email to the Associated Press.Aside from the chance to make money, there have been other benefits to retailers joining forces with HBO. Take Urban Decay’s new makeup collection, for example.
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