This week, Nothing Bundt Cakes announced the opening of its 600th bakery, which is located in Tampa, Fla. Since the year kicked off, the Texas-based chain has opened 41 bakeries and will continue to grow. CEO Dolf Berle toldthat the company expects to open over 120 units in 2024 and is positioned to reach an annual unit growth of over 150 units per year.Nothing Bundt Cakes offers a variety of bundt cake flavors, such as classic vanilla, red velvet, and chocolate chocolate chip.
In 2023, the bakery chain opened a total of 84 bakeries. Looking ahead, Nothing Bundt Cakes plans to open its 1,000th location by 2027. Most of the chain's current growth is happening in the Northeast and Northwest, though there is opportunity for growth in all regions, according to Berle.
In addition to growing its store footprint, Nothing Bundt Cakes is focusing on flavor innovation and ongoing digital transformation. Most recently, the bakery chain unveiled its, which includes several limited-time bundt cake flavors that will be available at different times between June and Sept. 1. Right now, customers can order the chain's limited-time key lime pie bundt cake.
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