Towa Bird Is Finally Learning to Celebrate Her Own Art: ‘It’s Just Good Music — Maybe’

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Towa Bird tells Billboard about her debut album, 'American Hero', working with Olivia Rodrigo and more in a new interview.

visited the house she lived in during university — it’s where she started producing, writing songs and posting videos online — and felt a rare moment ofupon returning there. “Standing back in that house, it sort of hit me: ‘I have come a long way,’ ” says Bird, 25. “Even though I don’t necessarily let myself believe that, I have.”

Bird’s career has been growing gradually since 2021, when she scored a major-label deal with Interscope and moved from London to Los Angeles. She gained recognition as the towering guitarist who could shred in. In 2023, she scored an opening slot on Reneé Rapp’s Snow Hard Feelings Tour and, in October, released breakout singleGrowing up in Hong Kong and later London, the half-Filipino, half-English artist was raised on alternative and classic rock, identifying most with guitarists .

Around the same time, Bird met music managers Jacob Epstein and Zack Morgenroth “through the internet,” as she says, and signed with the pair. She figured a publishing deal would follow, but despite being “too scared to sing,” Epstein and Morgenroth were simultaneously setting up label meetings for Bird as an artist. The interest she received piqued her own, saying the encouragement and support from major labels “gave me a little kick up the ass” to focus on her own music.

Bird has since emerged as an urgent voice in rock music, whether through her singing or shredding. And most often, it’s both. She believes that in the last few years, there has been a groundswell of interest in live instruments again, especially among her generation. She credits the resurgence in part to her pal Rodrigo. “Olivia really opened doors for me,” Bird says, referring to the Disney+ special that earned her early praise and press.

But in spite of feeling “sh-t scared” about its release, Bird recognizes its importance. While she never felt like she had permission to land exactly where she has, with, she gives that runway to anyone who listens. “It’s something that I clearly still continue to lack,” Bird says. “I mean, what young woman will tell you that that something they received growing up? Probably none. Especially in this industry. So if I can help in any sort of way, even inadvertently, then that’s great.

 

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