Our new series explores the world's best watch boutiques - next up, we look to A Lange & Söhne, who are bringing a horological elegance to London.A Lange & Söhne draws on both its own heritage and that of its adopted home in the newly-opened watch boutique in Mayfair's Bourdon House.
‘Today, most brands have strong visual identities but often struggle to translate them coherently into a space,’ say two of the Hesselbrand founders, Magnus Casselbrant and Jesper Henriksson. ‘As this was Harvey and Jacob first retail space, we didn't just design a store but created a spatial identity for Kettle Kids. That meant designing a formal vocabulary and material palette, and how the brand manifests physically.
The M.A.D. Gallery in Dubai, located in the Dubai Mall, is a futuristic backdrop for both MB&F's gloriously eccentric Horological and Legacy Machines, but also for a rotating timetable of designs from visiting artists. They are inspired both by an abstract concept of time and the avant-garde spin MB&F gives it for a series of sculptures drawing a new definition of horological art.
Tanneur Teissier was keen to celebrate artistry, one of the brand’s key pillars, in the collaborations with craftspeople, who have contributed sculptural displays to the store, from Chalk Plaster’s pedestal table crafted from Edinburgh soot to Method Studio’s umbrella stand of Scottish oak, and Hazel Frost’s traditional tea bowls in foraged Scottish clay.