ere’s a tricky ethical conundrum – how much can you command yourself to care about the suffering of a monumental dickhead? Do you say a breezy “Not at all!” and move on with your day? Do you say “I have limited resources and prefer to expend them on non-dickhead entities, ta?” Do you say “No dickhead is all dickhead, just as none of us is entirely free of dickheadery ourselves – thus our common humanity demands of us always a degree of empathy and compassion?” Have a think, then test yourself...
Moore had been putting on Art Wars shows – assemblies of Star Wars stormtrooper helmets customised by various artists, including big names like Damien Hirst, the Chapman brothers and Anish Kapoor – for several years since 2013 for charity. They improved his profile but didn’t bring him in any decent money. What to do, what to do?
Anyway. Moore finds some “cryptobros” online who can help him with this, commissioning further artists to create non-physical customised helmets . He then announces a massive “drop” of these items/non-items, and the hype starts building.