BLACKPINK’s Jennie Kim is gearing up for a long-awaited solo comeback. After opting not to renew her contract for solo activities with the K-pop supergroup’s company and agency, YG Entertainment, the Korean singer has been moving ahead with her own company, Odd Atelier. Since
In a just-released Beats by Dre campaign promoting the brand’s super-small Solo Buds, the idol seems to reveal a yet-to-be-released original as she dances and poses on a light box and swishes her down-to-there ponytail around. During the ad — footage from which the artist shared on Instagram stories and— we can hear Kim rapping over the beat.
Kim’s Instagram bio bears the remains of her last truly solo venture, a single called “You & Me” she debuted and performed during the BORN PINK TOUR; meanwhile, one of her contributions to The Weeknd’ssoundtrack, “One Of The Girls” featuring Lily-Rose Depp, was just certified platinum. More recently, she collaborated with singer-producer ZICO on a new single, “SPOT!.” But fans haven’t really had an all-out Jennie solo era since 2018’s, well, “SOLO.
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