Two million people gather each Sunday mornings for Deuxmoi’s “Sunday Spotted” segment on Instagram Stories, bright-eyed and eager to hear the latest—and juiciest—celebrity gossip. The pseudonymous operator, who has been described as “the real Gossip Girl,” started her account in 2013 as a place for the public to learn and dish about celebrity gossip, star sightings, and—for lack of a better word—tea.
A month later, they told me it was “Violet Code–approved.” I was so excited, because I’m actually a Violet Grey customer.When you originally launched with Voyage et Cie, were you expecting the fragrance to sell out?I sold direct-to-consumer three times in small drops, and we sold out all three times. I’m like a huge fragrance junkie, and love Voyage, which is why I partnered with them. I have so many of their perfume oils and candles, so I was confident in the product.