Across from a bike path and outdoor gallery, amidst the music recording studios and furniture dealers in North Hollywood, fashion brand Simon Miller has carved out a slice of neo-Mod heaven as it plots growth into the lifestyle space.
The company’s 15 employees work in the design studio next door to the showroom, where Hansford has an office with a vintage French Mod red desk and a Verner Panton wool chair. “I find a lot of things on auction,” said the designer, whose 1960s home in Studio City has been featured in Architectural Digest.
She celebrated her latest summer 2024 “Nights in Tangier” collection with a party last week in another fab interiors space, the Mosaic House. Over the past year she’s been sharpening the Simon Miller price point, reducing Msrp by about 30 percent. Prices range from about $245 to $495 for rtw, and an average of $345 for shoes and bags.
Over the years Hansford’s view on marketing has evolved. Initially she built the brand on organic influencer placement. “I remember when Blanca Miró posted our first printed jean and we sold so many, but now it’s just not that anymore. Everyone has an affiliate link, and you don’t know what’s what,” she said.