The lineup of 19 pieces, named “Denim With Balls,” was presented during the Belgian designer’s spring fashion show. It was a melding of Van Beirendonck’s deft craftsmanship with G-Star’s denim know-how.“At G-Star, we’re always looking for people that we call best-in-class — so the people that inspire us, that are doing something really different,” explained Gwenda van Vliet, chief marketing officer of G-Star. “Walter is a person like that.
“There was no evolution at all in the way of making clothes,” said Van Beirendonck. “The stitching machine was always there, and it’s still there.” His show’s staging channeled this dichotomy. Through the vast botanical garden hidden behind Paris’ Faculty of Pharmacy, models with clown-like attributes — think a red, pointy nose or multicolored cone-shaped party hats — walked the paths to damped-down circus tunes. But simultaneously, birds took to gleeful squawking and the sun made a surprise appearance, lifting the mood.
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