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Revival in analogue: Japan brand launches first film camera in 20 years

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Pentax News

Pentax 17,Ricoh Imaging Company,Ricoh

TOKYO, June 19 — A new Pentax film camera will be launched for the first time in two decades as demand for retro photography rises among young people, its Japanese manufacturer...

TOKYO, June 19 — A new Pentax film camera will be launched for the first time in two decades as demand for retro photography rises among young people, its Japanese manufacturer said yesterday.

Film snaps have a “distinctive, somewhat nostalgic ambience” different to digital camera photos, it said. But as the trend for sharing photos with an old-style feel on social media grows, instant and disposable film cameras made by Pentax’s rival Fujifilm have also become popular.

 

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