After a seven-year hiatus, the Viva Phoenix Music Festival will return on October 17th.City leaders and organizers have very high expectations for this event.They are hoping to craft a special event that becomes synonymous with the city of Phoenix. Not only will there be bands spread across the downtown area, but there will be a festival of food, vendors, art, and more."We believe this has the opportunity to be huge," Ron Price, CEO of Visit Phoenix said.
In this case, Viva Phoenix will be rebirthed from the ground up.But just like the Phoenix, a new event is bursting from the ashes.Richard Pfeffer is the lead vocalist for the band Playboy Manbaby. He believes this is the right time and place for such an event."It really takes over downtown Phoenix and transforms downtown Phoenix into a festival ground," he said."You have a stage in an alley, a stage in the Masonic temple.
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