Online retailer Temu has confirmed the official pronunciation of its name. The company launched the US under the name “Tee-mu” with an advertisement at the 2023 Super Bowl before entering the Australian market. Now, the company has now confirmed to Daily Mail its name is officially pronounced “Teh-mu”. In a statement, the company said the change was needed as it expanded into new global markets.
However its rapidly expanding business has not been without controversy and in May, a major warning went out due to possible addiction to the shopping website. Queensland University of Technology Business School senior lecturer Dr Shasha Wang joined Nat and Shirvo on Sunrise to speak about it. “ is mostly based on the mechanism of games — it’s a balance between challenge and reward,” Wang said.
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