Scooter Braun says he’s no longer a music manager, will focus on Hybe duties and his kids

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Announcement comes nearly a year after the executive and entrepreneur’s direct management of his superstar roster was subject of intense speculation

Scooter Braun, pictured in 2022, bought Big Machine Records in 2019, the label that originally signed Taylor Swift and released her first six records.Scooter Braun, one of the most recognizable names in the music business known for representing artists such as Justin Bieber and Ariana Grande, will no longer work as a music manager.

“After 23 years this chapter as a music manager has come to an end,” he wrote in a lengthy statement. “I was really just 19 years old when I started. So for my entire adult life I played the role of an artist manager on call 24 hours a day, 7 days a week. And for 20 years I loved it. It’s all I had known. But as my children got older, and my personal life took some hits.

Last week, representatives from Hybe said Braun was no longer managing Grande, but that she was still working with him. “ Ariana Grande and Hybe, led by CEO Scooter Braun, look forward to continuing their long-standing business partnership and pursuing creative opportunities in Weverse and REM Beauty,” a statement read.

Representatives for Carly Rae Jepsen, BabyJake, and Asher Roth confirmed to AP last summer that those artists no longer work with Braun and haven’t for quite some time. And a person close to Idina Menzel told AP the singer is no longer managed by Braun but was not authorized to speak publicly.

 

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