Scooter Braun has announced his retirement from music management after 23 years. The entrepreneur, who hails from New York, said he was stepping down to dedicate his time to being a dad and focus on performing his duties as the CEO of Hybe America.
He nostalgically recounted: "23 years ago a 19 year old kid started managing an artist named Cato in Atlanta, GA and my journey began." During his career, he mused: "Along the way I have had so many experiences I could never have dreamt of." Reflecting on his decision, Braun revealed he had "wanted this for a while" but he was afraid of confronting the question of who he would be without his high-profile clientele. Streamlining his longest-held identity, he detailed: "For my entire adult life I played the role of an artist manager on call 24 hours a day, 7 days a week," he affirmed.
Braun declared, as he announced his departure from the high-pressure world of talent management. He emphasised his new priorities: "a father first, a CEO second, and a manager no more." Addressing the speculation surrounding his company and career, Braun stated: "There has been a lot said about what is happening in our company... and in my career. When we had success I smiled, and when we were attacked I tried to always take the high road."
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